Pampers Will Print the Back to Sleep Logo Across the Diaper Fastening Strips of its Newborn Diapers
At a press event held today at the Vanderbilt YMCA in New York City, Tipper Gore, national spokesperson for the Back to Sleep Campaign, announced that Pampers has joined the fight against Sudden Infant Death Syndrome (SIDS), the leading cause of death among babies ages one to 12 months old.